@article{makrydakis_international_2026,
	title = {International marketing in the digital and artificial intelligence era: {Algorithmic} intermediation, consumer engagement, and strategic transformation},
	volume = {8},
	issn = {26633329, 26633337},
	shorttitle = {International marketing in the digital and artificial intelligence era},
	url = {https://www.marketingjournal.net/archives/2026.v8.i2.A.371},
	doi = {10.33545/26633329.2026.v8.i2a.371},
	number = {2},
	urldate = {2026-06-19},
	journal = {International Journal of Research in Marketing Management and Sales},
	author = {Makrydakis, Nektarios and Spiliotopoulos, Dimitris and Lymperi, Afroditi and Salmon, Ioannis and Christofi, Kyriakos},
	month = feb,
	year = {2026},
	pages = {49--56},
}